Mercedes-Benz Uruguay carried out a new edition of She’s Mercedes.

The She’s Mercedes initiative is present in nearly 70 countries and was globally introduced by Mercedes-Benz at the 2015 International Motor Show (IAA) in Frankfurt.

In the case of Mercedes-Benz, women have always played a pivotal role in the brand’s creation. Bertha Benz, Carl Benz’s wife, was the first woman to drive a combustion engine vehicle from Mannheim to Karlsruhe, validating the concept of the automobile created by Carl.

This initiative offers women the opportunity to expand their knowledge, inspire, and empower more women through exclusive events organized by the brand.

Therefore, our team at Mercedes-Benz Uruguay recently hosted a new edition of She’s Mercedes, where female customers and brand collaborators expressed their inspiration through their own works of art.

She’s Mercedes has five specific objectives to empower women’s roles in the automotive sector:

1. Establish Mercedes-Benz as the most appealing luxury vehicle brand for women.
2. Attract more female customers to the brand.
3. Connect women from around the world.
4. Gather information about women’s interests when purchasing a luxury vehicle.
5. Inspire women through the Mercedes-Benz brand.

We invite you to relive the best moments of this event.