DEEPAL appoints Inchcape as distributor in Australia
Inchcape is growing its distribution presence in the Asia-Pacific (APAC) region, adding DEEPAL to its established operations in Australia.
Inchcape, the leading global automotive distributor, has been appointed the Australian distributor for DEEPAL, a new all-electric brand from leading Chinese manufacturer CHANGAN Automobile.
Commencing in Q4, 2024, Inchcape will launch the DEEPAL brand in the Australian market with the introduction of the S07; an SUV that strikes a balance between futuristic and dynamic aesthetics with a combination of clean curves and distinct edges, cutting-edge technology and luxurious interior ambiance, built on an all-electric platform.
Born from the vision of building a world-class vehicle brand that explores digital and energy technological innovation to enable more people to enjoy the captivating experience of electric driving, DEEPAL pushes boundaries to transform cars from modes of transportation into intelligent mobility companions, embracing the harmony between technology, nature and human experiences.
This partnership will leverage the strengths of both parties, including DEEPAL’s advanced research and development capability, competitive products, superior services and supply chain, and Inchcape’s local market insight, rich experience in distribution and retailing, and advanced digital capabilities in delivering excellent customer experiences.
Colin Christie, Managing Director, Inchcape Australasia, said: “We are pleased to welcome DEEPAL to the local market and look forward to offering Australian consumers a range of all-electric vehicles that deliver a compelling combination of style, performance and innovative technology.
“As we continue to diversify and grow our local distribution portfolio, the DEEPAL distributorship in Australia further demonstrates Inchcape’s commitment to delivering on our Accelerate strategy and strengthening our global presence as the undisputed number one distribution partner of choice.”
“We are delighted to have Inchcape as our partner in the Australian market”, added Mr. Shen Xinghua, President of CHANGAN Automobile Asia-Pacific (APAC) region, “We have studied the Australian market for several years as CHANGAN sees Australia as a strategic market. Collaborating with Inchcape and introducing our successful DEEPAL brand and product, we have strong confidence that we can deliver new energy mobility and better services to Australian customers.”
Mr. Shen Xinghua, President of CHANGAN Automobile Asia-Pacific (APAC) region and Blair Read, Managing Director Distribution Businesses, Inchcape Australasia