Subaru Australia Celebrates a Double Milestone: Surpassing 600,000 Subaru SUVs Sold Down Under in the Company’s 50th Year

Subaru Australia proudly marks yet another momentous milestone, as it celebrates surpassing over 600,000 Subaru Sport Utility Vehicles (SUVs) sales in Australia, coinciding perfectly with the company’s 50th year of operation in the country.

For five decades, Subaru has been at the forefront of the SUV segment, setting new benchmarks and pushing boundaries. The Subaru Outback, which is said to have sparked Australia’s love affair for family SUVs over 25 years ago, remains one of the country’s most popular and award-winning SUVs.

Subaru’s diverse range of SUVs, including the rugged Outback, the dynamic Forester and the versatile Crosstrek, continue to cater the varying lifestyles and needs of the Australian market.

During the month of July, Subaru Crosstrek and Outback emerged as the standout performers, with both vehicles achieving the best July sales results on record *. The surge in demand and overwhelming positive response from consumers propelled these two models to play a significant role in reaching the significant milestone of 600,000 Subaru SUVs sold in Australia.

Managing Director of Subaru Australia, Blair Read, expressed his excitement about achieving this significant milestone during the company’s 50th years, stating, “Surpassing 600,000 Subaru SUVs sold in Australia is a momentous occasion and one we are incredibly proud of.

“We owe achieving this milestone to the ongoing support of our loyal customers, the dedication of our valued dealers and the passion of our entire team. We are proud to have earned the trust of Australians over the last five decades, and we are committed to building on this legacy.”

This accomplishment not only reflects the unwavering trust and loyalty of Australian customers in Subaru’s iconic brand but also highlights the brand’s commitment to delivering exceptional vehicles that excel in safety, performance, and reliability.

*VFACTS July 2023.