FOTON appoints Inchcape as Australian distributor
This exciting partnership with FOTON enables Inchcape to diversify its local distribution portfolio by entering entirely new segments of the Australian market, including utes and light-duty trucks, and further strengthens our presence in the light commercial vehicle segment with FOTON’s vans also forming part of the local product pipeline.
Colin Christie Managing Director, Inchcape Australasia
Inchcape has been appointed the Australian distributor for FOTON, one of the world’s leading commercial vehicle manufacturers, and will bring a range of vehicles to the market from Q4 2024.
Inchcape will concentrate on expanding the presence of FOTON’s light-duty trucks and re-launching the brand’s new generation utes – commonly referred to as pick-up trucks – in this highly popular Australian vehicle segment. Over the next year, Inchcape will enhance FOTON’s light commercial vehicle offerings by adding vans to the lineup. Importantly, the product range for Australia will also feature electrified FOTON utes and vans.
As mobility needs and expectations evolve, OEMs require a partner to navigate changing consumer behaviour. Inchcape’s market knowledge enables OEMs to stay ahead in a constantly shifting industry.
This partnership will mark Inchcape’s fifth deal of 2024 and combines the strengths of both companies. Inchcape’s extensive distribution experience, in-depth local market knowledge, and advanced digital capabilities for exceptional customer experiences will be valuable in the Australian market. This will be strengthened alongside FOTON’s expertise in commercial vehicle manufacturing, as well as innovation in fuel and new energy solutions, and strategic collaborations with renowned brands like Cummins, a leader in high-performance diesel engines.
Inchcape’s focus on scaling in existing markets with new OEMs and leveraging their distribution platform to reach new markets, is exemplified by this exciting expansion of Australasian operations. Aligned with Inchcape’s Accelerate strategy and growth ambitions, this announcement highlights the company’s commitment to becoming the top global distribution partner of choice.
Colin Christie, Managing Director, Inchcape Australasia, said: “This exciting partnership with FOTON enables Inchcape to diversify its local distribution portfolio by entering entirely new segments of the Australian market, including utes and light-duty trucks, and further strengthens our presence in the light commercial vehicle segment with FOTON’s vans also forming part of the local product pipeline.”
For more information, please read the press release from Inchcape Australasia.