Inchcape and Harley-Davidson announce new partnership in Chile

Inchcape, the world’s leading automotive Distributor and iconic motorcycle brand Harley-Davidson announced a new partnership in Chile last week. This new distribution partnership, Inchcape’s ninth of 2024, underscores the company’s consolidation as a pureplay Distributor.

While Inchcape’s already partnered with Harley-Davidson in Asia (in Indonesia and the Philippines) this is the first deal between the two companies in the Americas. It demonstrates Inchcape’s strong relationships with OEMs and in-depth knowledge and understanding of the markets it serves globally.

As well as an exciting range of bikes, Harley-Davidson’s Chilean customers will benefit from access to Value Added Services like maintenance, parts and accessories through this new partnership.

Jorge Maldonado, General Manager of Inchcape Chile said: “We are excited about this new phase with Harley-Davidson, a leading brand that we aim to grow even further in the Chilean market.”

This Inchcape and Harley Davidson partnership is further demonstration of Inchcape’s commitment to the Americas where, in Chile, it has 25% market share of the passenger car segment, offering 25+ brands for customers to choose from there. Inchcape also has 27% of the Chilean electric and hybrid vehicle market as the company pursues a leading role in the mobility transition around the world.